Meet Simone Sargeant
Another inspirational leader to learn from. Simone Sargeant is the Digital Director for GB at Diageo. She brings us into her world and unpacks what it means to be a high performing leader in the boardroom and beyond. If you want to learn how to build a successful career, Simone’s one to watch.
Simone Sargeant, Digital Director for GB at Diageo
1. You’re currently the Digital Director for GB at Diageo, describe what that entails on a daily basis.
I am Digital Director for GB at Diageo. My role entails leading and coaching an amazing Team of very talented individuals. It’s our role to deliver a world-class digital experience across all channels in which we interface with consumers (directly, or indirectly.)
2. How did you figure out this is what you wanted to do with your career/life?
I don’t think I will ever fully ‘figure it out.’ I take opportunities that will challenge and stretch me. I look for experiences where I can grow my skills, even more if that means it is something challenging and out of my comfort zone! If I don’t get it 100% right first time that’s fine- the very experience will offer a unique opportunity to seek coaching and learning. This will mean I will be better equipped next time that challenge comes around. What I want to do with my career/ life will constantly evolve over time, as I learn and grow as a leader. I think we should all be more honest about not having it all ‘figured out!’ The challenge for our next generation of leaders will be to embrace their authenticity and truth: not to present a perfect, linear career path as it is sometimes portrayed on social media.
3. What are some of your proudest achievements to date?
Watching the individuals I have coached develop - particularly young female entrepreneurs and individuals from underrepresented backgrounds. Assisting them to find their own voice and see their strength has been life changing. I think it’s also important for young people as a whole to have an entrepreneurial mindset and have the initiative to think about how to make an impact in the world. This becomes even more important for some women who may not have been encouraged to do this historically, and may face additional barriers in an employment setting or establishing a business.
4. One of the most challenging obstacles you’ve had to overcome in your career?
Work/life balance- I love what I do, and I must admit sometimes I do find it hard to tear myself away and switch off. I’ve learned that this is absolutely essential, and taking the time to step back and reflect after a long day is useful. I will actively sleep on things or return to them after a few days, resisting the urge to approach things there and then. This also gives my mind a break and a chance to come back to the item refreshed.
5. It’s no secret that women haven’t always had the same access to opportunities, do you feel this has changed? If so, how?
Firstly, I would say if you feel you are being prejudiced or denied an opportunity because of your gender (or any other personal characteristic): step forward, address it, and don’t be afraid to stand up for yourself- it should not be tolerated. We all have a role to play in supporting those who have had great courage to share their experiences. With regards to access to opportunities, I am fortunate to work for Diageo who publicly champion diversity and inclusion in the workplace. One way I feel that Diageo have done this particularly well is through transparency; publishing gender pay gap statistics and reporting on the progress, is just one example. More data transparency from all organisations, as it relates to gender representation metrics in the workplace, is needed to drive change.
6. What are some of the things allies could do better to create a more truly inclusive environment?
For me being an ally means asking what we can all do to challenge prejudicial behaviour, to push for those uncomfortable conversations on subjects that may be controversial and to agitate for change. Agitating for change is important: I would like to see a greater focus on action over intent. There needs to be a focus on not just private support between individuals and their allies, but more public support to challenge historic norms and unacceptable practices. I have witnessed instances where private support may be abundant, but this becomes much quieter and passive on a more public stage. We need to be brave in calling out prejudicial behaviour for what it is when we see it! This will allow us to truly make the change that is needed.
7. What are some of the things that other women could be doing to help?
Over the last decade, I have seen a progression of more women in leadership positions. I’ve looked to these women for guidance, help and direction. I take the time to mentor – so that as others’ careers evolve, they can learn from all my experiences; my mistakes as well as my successes. As leaders we should ask ourselves what we can do to ensure everyone from any background can thrive and take the time to lift others up.
8. A leader that you look up to and why?
Carys Evans, a mentor and great friend. She always taught me to believe in myself: Do it for yourself, and don’t wait for others to do that for you… and that positivity is a practice. She is also brutally honest – which is brilliant. I find you can always rely on great friends to humble you….!
9. We love a bit of advice - so, what would you say to ladies across the world, with similar ambitions and aspirations?
I have significantly benefited from being mentored by others and this has been instrumental in my career progression so far. However, I don’t just focus purely on my mentors to provide advice. I seek counsel from a broad range of individuals. Make sure your own personal ‘board of advisors’ is as broad and diverse as possible. Don’t just seek this in a formal workplace setting: question how diverse your friendship circles/advisors are and actively seek opinions from those which may vary from your own, to challenge you for the better.
10. On a lighter note: Netflix series you’ve recently watched and how did you rate it?
Ozark- 12/10.